Company Description:

Target Edge is a leading digital marketing agency based in Mumbai. We specialize in providing tailor-made solutions to large B2B companies. Our team of experts combines cutting-edge technology with industry insights to help clients generate leads, improve brand awareness, and increase revenue. With services like SEO, SEM, social media marketing, marketing analytics, and website development, we have a proven track record of helping clients achieve their business goals.

Role Description:

This is a full-time hybrid role for a Technical Content Writer – AI Assisted at Target Edge. The Technical Content Writer will be responsible for web content writing, content strategy development, conducting research, writing, and proofreading. The role also involves leveraging AI tools for content creation and optimization. Some remote work is acceptable, but the role is primarily located in Mumbai.

Key Responsibilities:

1. Writing diverse content for landing pages, blogs, social media, video scripts, e-books, and online articles.
2. Collaborating with the marketing team to develop captivating content for marketing and advertising initiatives.
3. Ensuring impeccable spelling and grammar across different writing styles.
4. Demonstrating a deep understanding of consumer behavior and motivations for online research.
5. Staying updated with industry trends to continuously enhance writing skills.
6. Applying SEO best practices, including keyword placement, to optimize content.
7. Formatting articles for optimal web presentation.
8. Utilizing experience in online marketing and lead generation to contribute to content strategy.

Qualifications:

1. Minimum of 2 years of relevant experience in content writing.
2. Prior experience in Pharma and Lifescience industry is a plus
3. Strong skills in web content writing, writing, and proofreading
4. Experience in developing content strategies and conducting research
5. Familiarity with AI tools for content creation and optimization
6. Excellent written and verbal communication skills
7. Ability to work independently and collaboratively
8. Knowledge of technical concepts and ability to simplify complex information
9. Experience in the digital marketing industry is a plus
10. Bachelor’s degree in English, Journalism, Communications, or related field

Salary Range:

1. 5-8 lacs per annum